The Ballsy Campaign That Saved KFC From the Brink of Extinction

They screwed up, so they said “FCK”

Tameem Rahman
Better Marketing
Published in
4 min readAug 19, 2020

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Photo by Shaik Shaad

Why did the chicken cross the road? It didn’t. Hell, it wasn’t leaving the storehouse as far as KFC was concerned.

I remember it like it was yesterday (3 years ago, yesterday). Arguably one of the worst days of my chicken-loving life. I decided to treat myself to a good…

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